Urban Golf Gear Fast Facts Company Info: Founded in 1997, Urban Golf Gear is an “Athleisure” apparel brand. It’s a performance golf apparel brand inspired by urban fashion. The company headquarters are located at 324 13th Street, Oakland, California. Product: Urban Golf Gear is a performance golf brand merging technical fabrications with fashion. Not only does the line consist of microfiber windshirts, dry-tech shirts and hats but also t-shirts, jackets, women’s baby T’s and spaghetti tanks all embroidered with the Urban Golf Gear logo. Market: Urban Golf Gear's logo, a golfer with dancing dreads, effortlessly tees off; merging the $5 billion golf apparel market and the $15 billion urban apparel. Customers: Urban Golf Gear's primary market is new generation inclusive golf culture who are immersed in the urban lifestyle. Distribution: Currently the clothing is available to consumers directly via the Internet (www.urbangolfgear.com). Look for Urban Golf Gear at your local golf pro shop or favorite fashion retailer by this holiday season. Brand Awareness: Since its six-year inception, the demand for Urban Golf Gear has increased dramatically. It is quickly becoming a Hollywood favorite. The product line has been featured on such shows as Soul Food, HBO The Wire, BET 106 & Park, Girlfriends, The Steve Harvey Show, The Hughley’s, BET Maad Sports, MTV Lyricist Lounge, The Bernie Mac Show, Malcolm and Eddie, and Moesha. It was also placed in the silver screen in the comedy, Two Can Play that Game and on Samuel L. Jackson in S.W.A.T. Denzel Washington, Samuel L. Jackson, Will Smith, Vivica Foxx, Omar Epps, Carmen Electra, Ken Griffey Jr., and Sammy Sosa are regularly spotted wearing Urban Golf Gear. Background Urban Golf Gear is a golf inspired lifestyle apparel line founded in 1997 by Craig Tanner. As golf emerged from the traditional old boys game to a multi-cultural sport, Tanner foresaw this change as "the new face of golf." In this realm, a market for a new style in golf apparel and other sports apparel has evolved. Opportunity Craig Tanner, Chief Erban Officer, was inspired to create Urban Golf Gear after watching Tiger Woods win his third amateur golf title. "When I watched Tiger and Steve Scott compete, they were dressed like old men. I thought their apparel could be spiced up, " said Tanner. "When Tiger won, I knew that people of color and kids were going to get into golf. I also knew all the rappers were going to get into golf and golf fashion, which would make it "cool." Urban Golf Gear's target consumers are Generation X and Y (15-34 year olds) who are immersed in the new urban lifestyle. Tanner saw that moment as an opportunity to create sports apparel designed specifically for them. Whether they are putting on the green, skateboarding, hooping, or surfing, young people want to look cool and feel comfortable. Urban Golf Gear's Lifestyle Line is designed to meet Generation X & Y's diverse daily activities on and off the golf course. Product Urban Golf Gear's logo distinguishes it from today's typical designer golf gear, integrating style with urban hip-hop fashion. The logo, a black golfer with "dancing dreads" immediately grabs your attention. Tanner spent months developing the perfect logo. "Our logo is a morph of hundreds of faces from different races and ethnic groups," said Tanner. "We feel the logo represents the new face of golf." Confident and dynamic, our logo represents the freedom to be ones self. High quality yet affordable golf shirts, wind shirts, jackets, vests, bucket hats, caddy caps and ball caps make up Urban Golf Gear's Traditional Golf Collection. The Urban Lifestyle collection consists of T-shirts, sweatshirts, sweaters, scully hats, form fitting baby T's, halter-tops, spaghetti tanks, and Tarzan tops. "I realized our demographic wanted earth tones in comfortable fabrics instead of bright colors normally found with traditional golf apparel," said Tanner. "Upcoming lines will capitalize on the extreme sports craze." Building Brand Awareness To Give Back Urban Golf Gear's clothing lines merged the $15 billion hip-hop/urban apparel and the $5 billion golf apparel market. The vision of Urban Golf Gear is to function as everyday apparel for people with an active lifestyle. The overwhelming response from celebrities for Urban Golf Gear apparel has led to a dramatic increase in sales. The product line has been featured on such shows as The Steve Harvey Show, The Hughley's, MTV Lyricist Lounge, The Bernie Mac Show, Malcolm and Eddy, and Moesha. It was also placed on the silver screen in the comedy, "Two Can Play That Game." Samuel L. Jackson, Denzel Washington, Will Smith, Vivica Fox, Omar Epps, Carmen Electra, Ken Griffey Jr., and Sammy Sosa are regularly spotted wearing Urban Golf Gear. Urban Golf Gear has designated a percentage of its profits to help build the UGG Foundation for Entrepreneurship that allows Urban Gof Gear's team members to work with youth in developing ideas and businesses plans.